Elegant WP.blogspot.com

“Folks Are Craving Pleasure”: The Story of SoulPancake

SoulPancake is a media and leisure firm based by Rainn Wilson (aka Dwight Schrute from The Workplace), Joshua Homnick, and Devon Gundry. The corporate produces significant, glad, quirky content material for the plenty.

Their video net collection and social campaigns characteristic on a regular basis folks – in addition to celebrities together with Russell Model, Joseph Gordon-Levitt, and Mindy Kaling – exploring life’s large questions and points: what it means to be human, problems with philosophy and religion, and the science of happiness, connection and creativity. SoulPancake strives to interrupt by the adverse noise and muddle on-line to unfold pleasure. Thought-provoking and humorous- it’s almost not possible to observe their movies with out cracking a smile.

Video supply: SoulPancake

Because it’s inception in 2009, SoulPancake has created over 85 hours of uplifting content material and has surpassed 200 million video views. Their content material has been featured on MTV and OWN, the Oprah Winfrey Community and has acquired press protection on a variety of shops together with Advert Age, AdWeek, Forbes, Huffington Publish and Buzzfeed. In 2010, the ebook SoulPancake: Chew On Life’s Massive Questions was revealed and have become a New York Occasions Bestseller.

We wished to make heart-centered content material that made the world a greater place… and use the net as a power for good”- Rainn Wilson

Clearly dedicated to creating a optimistic impression, SoulPancake has raised $2 million for most cancers analysis, supplied three million meals to the Conagra Meals Basis, and activated greater than 1 million folks to take part of their Socktober marketing campaign by donating socks to the homeless.

The corporate was named one in all Quick Firm’s High 10 Most Modern Video Firms of 2015, and ranked #114 on the 2015 Inc.500 Quickest-Rising Personal Firms in America Listing. In October 2016 they have been acquired by Participant Media manufacturing firm.

In 2014, our video group caught up with Rainn Wilson and his inventive group to showcase their great work.

We're seeing a shift on-line away from negativity and in direction of positivity. Individuals are craving pleasure, they're craving optimism. That’s the type of content material that conjures up folks, that strikes their hearts, that makes them wish to be a part of a motion and wish to change the world and that type of content material is what we try to create.”- Shabnam Mogharabi, CEO & Govt Producer

For some extra smile-producing content material, try this short video

Inspiration